Press releases

Cellectivity selected as Finalist in 2008 Mobile Entertainment awards

CONGRATULATIONS!

Cellectivity have been selected as a finalist for the Mobile Entertainment ( ME ) Awards 2008, to be held at the Royal Garden Hotel, London on Thursday 25th September 2008.

The ME Awards celebrate success and innovation in the thriving mobile content sector. This year’s ceremony will take place at the Royal Garden Hotel in London on Thursday, September 25th 2008, and will attract guests from all over the world.

There will be 19 awards across three categories comprising ‘Development & Publishing’, ‘Services’, and ‘Operators & Handsets’. A special award for the outstanding contribution to mobile content will also be given out on the night. The ME Awards are judged by a panel of over 400 industry execs.

For further information, visit ME website at: www.mobile-ent.biz/awards

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

Bet2Go Unveiled as Club’s Official Betting Partner - August 2008

Tuesday, August 12, 2008

Bolton Wanderers Football Club

PRESS RELEASE - Bet2Go Unveiled as Club’s Official Betting Partner

BOLTON WANDERERS has today announced a new two-year partnership with Bet2Go - the leading mobile and online odds comparison and sports betting service. Bet2Go will become the Club’s Official Betting Partner from the start of the 2008/2009 Barclays Premier League season.

Bet2Go replaces the traditional in-stadium cash betting facilities with a far more flexible, user-friendly service, offering supporters the ability to compare the best odds across the leading sports markets and place their bets via the mobile phone or the Internet. In a ground-breaking partnership, Bolton Wanderers is the first Premier League club offering supporters this degree of choice.

Registration with Bet2Go is secure, free and simple. By registering their details once, customers are able to compare the latest odds and place their bets with leading bookmakers including Blue Square, Paddy Power, Ladbrokes, Sky Bet, VC Bet and Sportingbet.

Customers can also open and manage bookmaker accounts, deposit betting funds and withdraw their winnings from their mobile phone or PC.

In addition to the vast range of football specific live and in-play markets, customers may also compare the odds and bet on many other sports including Horse racing, Golf, Cricket and Greyhound racing.

Bet2Go is a completely FREE and fully secure service and is available by texting “GOAL” to 60602 or by visiting www.bwfc.co.uk.

Gareth Moores, the Commercial Director of Bolton Wanderers Football Club, said: “We are delighted to announce this groundbreaking partnership with an industry leader. At Bolton Wanderers we are constantly looking at modern innovative ways of adopting technological advances and in this case Bet2Go will offer our fans a far more flexible, user-friendly and convenient approach to placing a bet.

“The new service will put them at the heart of the action and provide them with the best odds available.”

Mobile betting is a fast-growing industry with adoption of betting via the mobile phone increasing year on year. Total stakes from mobile gambling are expected to reach $7bn by 2012 in the UK alone.

Marcel Puyk, CEO at Cellectivity, Bet2Go’s parent company, added: “Bolton Wanderers Football Club has a reputation for being an innovative business and we are delighted that they have become the first Premier League football club to partner with Bet2Go.

“Mobile betting is ideal for football supporters who, whilst at the match, are able to compare the odds and bet live on the game that they are watching or other matches or sports events from their very seat in the stadium. This also extends to those supporters not able to attend matches or when Bolton Wanderers are playing away, in that they are able to take Bet2Go with them, whilst they are on the go.”

Further information:

Contact

Keith Wildman

Will Paget

PagetBaker PR

39 Great Russell Street

Bloomsbury London

Tel: 020 7 323 6963

Bolton Wanderers

Bolton Wanderers Press Office - 01204 673675

Head of Communications Helen Wood - 07790 421332

Media and PR Manager Paul Holliday - 07866 562998

Interactive Gaming News - Interview Marcel Puyk CEO Cellectivity - June 2008

Tuesday, June 10, 2008

Q.& A. | Marcel Puyk

by Lorien Pilling

Continuing its series of interviews with key figures in the mobile gambling sector, Interactive Gaming News spoke with Marcel Puyk, chief executive of Cellectivity, a mobile betting and gambling specialist, about Asia, in-running betting, and "next-gen" handsets.

Q: What significance do you see in the recent investments made in Probability and Mfuse by Michael Spencer and Mark Blandford?

A: It is good to see that very serious investors are now seeing good value in some of the best companies the mobile gambling market. What it shows to me is that after being a very much ignored sector of the online gambling market for a long time, some people with a clear understanding of the potential of mobile gambling have decided there is good value to be found.

In my view that is based on their opinion that, although small now, mobile technology will play a very significant role in the future of online gambling and sports betting.

Q: Is it a measure of the growing credibility and maturity of the mobile gaming sector?

A: I think that is absolutely the case and about time too! I have been talking about the future of mobile for a long time now at conferences all over the world and I think we are finally seeing that it is being taken seriously.

Q: Have operational issues in mobile gambling -- around handset compatibility, download issues, billing, players’ ease of use, for instance -- proven more stubborn than the sector anticipated?

A: That is definitely true. It has been a long road and the problems have been difficult to solve, but I think we are now at a point where the technology challenges are well-understood, at least by the companies who have worked in this space for a number of years. For the best companies in this sector technology is no longer the barrier, although they are still very challenging.

In the end what holds back the market the most is the user’s acceptance that the phone can be used to transact and to do more things than just make a call. That is something in which everybody involved in the market, from mobile operator to content provider, has a role to play. We need to make the wider public understand what is possible here.

Q: Is the next generation of handsets solving these problems?

A: The next generation of handsets is certainly helping a lot as they are built more for entertainment these days. The screens are good, there is more memory and the usability in general has improved a lot.

There is a lot of buzz around the [Apple] iPhone at the moment and how that is going to affect the sector. I think it has the potential to move the market on again as it is such a nice phone, but for that to happen the environment has to be opened up to third-party content and it will have to become more of a mass market product. Unfortunately, there is still no end in sight to the many operating systems in the market so many challenges will remain.

Q: From what you learned at AiG in Macau, what part will Asian markets play in the growth of mobile gaming?

A: Asia is obviously a huge market with massive appeal for anybody involved in the [gambling] industry, particularly in mobile gambling, with so many mobile phones around and the well-known propensity to bet for people in the region. But Asia comes with its own challenges.

First and foremost, the legislation is either entirely against gambling or is drawn up in favor of local monopolies. I do see that changing over time, however, as the realization strikes that illegal gambling cannot be stopped and that it is better to regulate the market.

There still remain very significant challenges after that though, not least the people’s trust in random number generators -- I don’t see a live dealer appearing on a phone anywhere soon. The fact that there are so many handsets out there -- many more models than Europe, not all of which are "official" -- means that porting to that will be a big headache.

That said, I think the market will be very attractive and we will certainly attempt to play a role there.

Q: Spin3’s deal with PacificNet looks an interesting one -- is teaming up with the right partner in the region the only strategy for Western operators trying to enter Asia?

A: All conventional advice says that anyone attempting to enter the Asian market requires a local partner or it will take a very long time to get anything done. I think it is the right thing to do for them. The regulatory and business environment in some of the countries can be a minefield, and to manuever through it you need someone to help you.

Q: A couple of the sessions at the Bet-Markets conference focused on in-running betting as being a key development for mobile betting. Do you agree?

A: In-running betting is currently a hot topic, particularly of course for mobile because you always carry a phone. This makes it a very convenient tool to place a bet wherever you are, whether in the pub, watching the match, or just out and about without access to a PC.

We have seen some very good growth in this type of betting, particularly for football. It is probably the biggest growth area in betting at the moment but you can’t just focus on that at the expense of all the other bet markets.

In-running doesn’t apply at all to horseracing, for example, and that market is still the biggest for most bookmakers.

But I do expect live betting to increase and if you look online you already see live content and bets being promoted strongly. That will not translate very well to the mobile, but mobile is definitely already playing an important role in live betting.

Q: Is the growing popularity of this area of sports betting the trend that will prove a tipping point for mobile sports betting?

A: I think it will help, but the main issue is still getting people to understand that they can bet on their phone. Promoting in-running betting will certainly help in that.

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

BET2GO - Growing Business Magazine June 2008

Mobile has long been touted as the next frontier for search, but speak to someone who knows the industry and they’ll tell you there’s still a long way to go.

“Mobile search is patchy and the user experience is quite bad,” says Marcel Puyk, chief executive of Bet2Go, the UK’s leading mobile phone sports betting service. “Search isn’t yet mobile optimised, so a lot of the content is irrelevant. Companies are realising they need to develop a different page for the mobile phone than they would for the computer, but there’s still a lot of rubbish in the top hits. Someone will get it right eventually.” and when they do, Puyk’s company will be poised to grab an even bigger slice of a market that analyst house Jupiter Research estimates will be worth $12bn by 2010. As it stands, Bet2Go has established a sound and ingenious business model that sees it sitting halfway between mobile operators and bookmakers.

“We deal with both sides of the supply chain,” Puyk explains. “We bring bookmakers and casino companies into the mobile market, while also dealing with mobile operators that want access to that content, but lack the knowledge, experience or even staff to secure it.”

Founded in 2001 by Eithan Ephrati, Bet2Go has had long enough to establish a lead in this nascent market, so considerable barriers to entry at this stage can only be an advantage. As in the early days of the internet, those looking to make a buck have major obstacles to surmount, including the heterogeneous nature of the technology. “You can develop an application, but it’s very hard to get it onto a range of handsets,” says Puyk.

Instead of working to make a product for one platform, as you would on a PC, you have to develop the skills to be able to provide for thousands of different handsets. Bet2Go’s user-friendly interface enables people to receive real-time information and odds from the UK’s six most popular bookmakers – including Sporting Odds, Ladbrokes, Paddy Power, Total Bet, Blue Square, and Victor Chandler – and bet anywhere, anytime using the same tool.

“It’s very easy – you can do it while you’re sitting on the train and place the bet there and then, with a choice of six prices,” Puyk explains. “Compared to physically going to the bookies and having no choice on price, that’s a powerful option. It’s simple and discreet.”

From its Camden base, venture-capital backed Bet2Go has been doubling its turnover year-on-year and is looking at triple growth in 2008 from what Puyk concedes was a “fairly small base”. “We have a solid business model and we’re in a very strong position in the UK market,” he says. “The whole dynamics of the mobile market will experience explosive growth and we’ll be expanding rapidly and internationally.”

With forecasts that the market will have grown 10 times in just five years, Puyk’s optimism is understandable. “We saw the opportunity first and we took advantage of it very well.”

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

BET2GO LAUNCHES ODDS COMPARISON & BETTING SERVICE FOR TISCALI UK

Tiscali UK has become the latest major portal to offer Bet2Go as its odds comparison and betting service. The move will see the leading sports betting application become available to all `Tiscali users via the Tiscali website. Registered users will also be able to bet via their mobile phone too.

The site’s new and improved functionality allows users to browse up to the minute stats and forthcoming fixtures including all the latest horseracing and football scores and results. The easy to navigate site offers registered users the latest insider tips sent free direct to their mobile as well as previews of hot forthcoming events and offers.

With over 30,000 unique users, Bet2Go continues to dominate the UK online and mobile odds comparison and sports betting field. Bolstered by the new and improved site design the converged service offers users the same simple, quick and easy to navigate service both online and via mobile, with the options specially adapted to suit either format.

Tiscali’s decision to make the application available online helps to further strengthen the network’s position at the fore of the ISP and portal market.

The application allows registered users to compare odds, place bets and manage their bookmaker account online or on the move via their mobile handset. Founded in 2001, Bet2Go offers users the latest information and odds direct from six of the UK’s best known bookmakers, Ladbrokes, Sporting Bet, Better, Paddy Power, Victor Chandler and Blue Square.

Alex Hole, Online Media Director at Tiscali says: “Of course we are delighted to be able to offer our customers the choice provided by the new service, we anticipate the number of users will continue to increase significantly due to the quality and reliability the service permits.”

Udi Jacobi, Vice President of Sales & Business Development at Cellectivity, Bet2Go’s parent company, adds, “Tiscali is one of the UK’s largest broadband providers and I am incredibly excited to help participate in their continued success. This deal will allow more customers than ever to enjoy the very latest in odds and comparison betting, and of course through working with Tiscali the Bet2Go application is provided with a further endorsement.”

Bet2Go is available online at : www.tiscali.co.uk in the tiscali betting service and is downloadable via a Java application.

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

T-MOBILE GAMER WINS £25K ON POKER VIA CELLECTIVITY MOBILE GAMBLING CHANNEL

T-Mobile today announced the first winner to collect £25,000 on the mobile Video Poker application facilitated by UK mobile gaming provider Cellectivity. The big win comes straight off the back of another lucky winner netting £20,000 on mobile roulette also facilitated by Cellectivity. The flurry of big wins confirms mobile arrival on the gambling scene alongside more established internet devices.

Video Poker and Roulette are both featured on “Cash Casino” T-Mobile’s highly successful gambling portal. The service which has now totalled more than 60,000 visits since its launch less than a year ago is developed and operated by Cellectivity, the UK’s leading mobile betting and gambling provider. Cash Casino is unique in allowing users to download a wide range of exciting gaming applications developed exclusively for mobiles direct to their handset.

The extensive choice of games and services available include Blackjack, Slots, Bingo, Roulette, Nudge 7, HiLo as well as some of the most recognisable big name brands such as Party Gaming, Casino Tropez, Victor Chandler, Wild Jack Mobile Casino and Bet2Go. The Portal offers users both ‘real’ and ‘play’ money options, allowing users to practise their skills, pit their wits or just play for fun.

Quick, easy and free to download the service offers T-Mobile customers access to all the fun of online gaming direct to their mobile handset anytime, anywhere, be it on the daily commute, in the pub or in the comfort of their own home.

Marcel Puyk, Cellectivity CEO, said “We are delighted with the success of the portal. These big 20K+ wins prove mobile gaming now easily ranks alongside its more established internet rivals. This year represents a great step forward in terms of enhanced customer choice – by offering ‘Cash Casino’ alongside our hugely popular ‘Bet2Go’ sports betting service, T-Mobile have provided users with an exciting fun service, throughout the year users have been able to access a complete range of gambling services. Our experience to-date makes us confident that the service will continue to prove extremely successful and will add considerable momentum to the already popular mobile gambling industry in this country”.

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

Cellectivity has been nominated as a Finalist in the Best Gambling Company category of the 2007 ME Awards, hosted by Mobile Entertainment magazine.

All Finalists will now be assessed by a panel of judges from across the industry. The ME Awards 2007 will be presented at a gala evening at London's Brewery venue on September 18th.

For further information, visit ME website at: www.mobile-ent.biz/awards

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

Read the article here (PDF format).

The article is taken from issue two of the interactive gaming magazine, iNTERGAMINGi. For more information, please visit www.intergameonline.com.

Copyright 2007 InterGame Ltd.

BWIN & Cellectivity Partner To Distribute PokerRoom.com Mobile

bwin, the world's number one online gaming provider, today announces plans to enter into a partnership with Cellectivity - the UK's leading mobile gaming and betting content provider. Cellectivity is to distribute a mobile version of PokerRoom.com: the first live multi-player mobile poker application of its kind, allowing mobile users to pit their poker skills against real online players.

Discreet, convenient and easy to use, the rise of mobile gaming has coincided with the proliferation of increasingly technologically enabled handsets. This now allows casual gamers on the move to enjoy the thrill and pleasure of gaming, be it on their daily commute, in the pub, or in the comfort of their own homes.

The deal sees the two industry leaders combine their unique brands, customer reach and technological know-how to distribute UK's very first portable poker room application, offering mobile players guaranteed ready access to poker tables anytime, anywhere. The application also features a play-for-fun version that gives players an opportunity to pit their skills against real online players.

The technical proficiency of industry leader Cellectivity will make it possible to integrate all the dynamic functionalities and real life poker action that users have come to expect of bwin's online PokerRoom.com. At the same time, it will provide gamers with an optimized user experience specifically designed for the mobile phone. The application will be distributed on UK portals managed by Cellectivity.

This partnership between bwin and Cellectivity, whose market leadership has helped drive the expansion in next-generation mobile gaming, is expected to give a boost to the global poker boom. "There is a significant and proven market for online poker," explains Marcel Puyk, CEO of Cellectivity. "By working with bwin, we will be able to provide mobile users with access to real online poker tables for the very first time. This is an incredibly exciting development in mobile gaming."

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

Contact bwin Group
Karin Klein
bwin Group
Börsegasse 11, 1010 Vienna, Austria
Tel.: +43(0)50 858-0
E-mail: press@bwin.org
www.bwin.ag

About PokerRoom.com
PokerRoom.com is a proprietary brand of the bwin Group, which has over 11 million registered customers (including 7 million "play money" customers) in over 20 core target markets. Operating under international and regional licenses in countries like Gibraltar, Kahnawake (Canada), Belize and Germany, Italy, Mexico, Argentina, Austria and the United Kingdom, the Group is the number one address for sports betting, games and entertainment via digital distribution channels. The Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams on top sporting events such as the German Bundesliga. The parent company bwin Interactive Entertainment AG has been listed on the Vienna Stock Exchange since March 2000 (ID code BWIN, Reuters ID code BWIN.VI). Further information about the Company can be found on its investor relations website at www.bwin.ag.

About Cellectivity
Cellectivity is the UK's leading mobile entertainment and service provider. Cellectivity's technological expertise has enabled the company to quickly position 'Bet2Go' as the UK's leading mobile odds comparison and sports betting application. Available to all UK mobile users, Bet2Go provides a free, simple, fast and secure service across six of the UK's best known bookmakers: Ladbrokes, Sporting Odds, Total Bet, Paddy Power, Victor Chandler and Blue Square. Cellectivity allows premium online brands to distribute services and applications to a mobile platform. Since its launch in 2001, Cellectivity has quickly risen to establish itself as the market leader in an industry with seemingly unlimited exponential growth. While initial developments in mobile products represent an additional channel for existing users, research indicates that improvements in technology, rising disposable incomes and changes in attitudes will help to attract large numbers of new users.

888.com partners Up With Cellectivity To Develop Brand-New Mobile Casino Platform

Gibraltar(Press Release) February 27 2007- 888.com (http://www.888.com/), the World’s No.1 online casino, announced today that it will join forces with Cellectivity (http://www.cellectivity.com/), the UK’s leading mobile content provider, in a deal that will propel the online gaming powerhouse onto the handsets of a rapidly-growing global audience.

The deal will combine 888.com’s premium online brand with the technological expertise and distribution capabilities of Cellectivity to create a new and exciting mobile gaming experience.

This strategic collaboration will also position 888.com at the forefront of the fast advancing mobile gaming market due to the fact that Cellectivity has gaming content agreements with two of the largest UK mobile operators, two of the UK’s largest mobile Operators with a combined user base of over 20 million users.

This trend-setting partnership will give users the chance to play the world’s most popular casino games from the comfort of their personal handsets.

Gigi Levy, Chief Executive Officer of 888.com, said: “This collaboration will result in the creation of a mobile gaming platform unlike any other. 888.com is excited to be partnering with Cellectivity and to be merging our online gaming expertise with their proven mobile gaming success.”

Marcel Puyk, CEO of Cellectivity, whose market leadership has helped drive the expansion in next generation mobile gaming, commented: “This is an exciting period for Mobile gaming, 888.com’s decision to combine with Cellectivity to help further expand their brand is in many ways an endorsement of Cellectivity’s market leadership and reputation.”

The technical proficiency of Cellectivity will allow for the integration of all the dynamic functionalities and the realistic casino action users have come to expect from the 888.com website, while providing players with an optimized user experience specifically designed for mobile handsets.

The new 888.com mobile casino (http://www.888.com/mobile/) platform will feature three casino games; Blackjack, Roulette, and a Progressive Slot Machine.

- END -

About Cellectivity:

Cellectivity is the UK’s leading mobile entertainment and service provider.

Cellectivity’s technological expertise has seen them quickly position ‘Bet2Go’ as the UK’s leading mobile odds comparison and sports betting application.
Available to all UK mobile users Bet2Go provides a free, simple, fast, secure service across six of the UK’s best known bookmakers, Ladbrokes,Sporting Odds, Total Bet, Paddy Power, Victor Chandler and Blue Square.

Cellectivity allows premium online brands to distribute services and applications onto a mobile platform.

Since its launch in 2001 Cellectivity has quickly risen to establish itself as the market leader in an industry with seemingly unlimited exponential growth.

While initial developments in mobile products have represented an additional channel for existing users, research indicates that improvements in technology, rising disposable incomes and changes in attitude will help to attract large numbers of new users.

About 888.com:

888.com is the world’s No.1 online casino and poker room.  It has in excess of 23 million members worldwide who enjoy an online gaming experience like no other.

Founded in 1997, 888.com offers two market leading products “Casino on Net” the worlds No.1 on line casino offering all the thrills of the big games in Vegas from your pc and “Pacific Poker” where you can enjoy the excitement of competing against your friends and fellow members in any of the poker rooms. Both games are available to play in real money and practice mode.  

888’s goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its greatest assets; therefore it makes an immense effort to establish customer satisfaction building relationships through service, honesty, advice and trust with each and every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an on line casino and Poker Room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a Member.

Last year 888.com was the proud recipient of Best Online Casino and Best Online Operator of the Year at the egaming Awards. 888.com was also voted ‘Best online casino 2005’ at the Inside Edge magazine and has since received “Best online Casino 2006” at the UK Gambling Awards. The Inside Edge and UK Gambling Awards were voted for by over 700,000 readers. 

888.com continues to cement its position as a leading authority in gaming entertainment. Since July 2004, 888.com has been the main sponsor of FA Premier League Middlesbrough Football Club, and recently, became the main sponsor of Sevilla FC.  888.com is now the title sponsor of the 888.com World Snooker Championships, held at The Crucible in Sheffield and is also the associate sponsor of snooker’s Royal London Watches Grand Prix, Maplin Electronics UK Championship and Saga Insurance UK Masters. 888.com also has individual associations with four of the top snooker talents in the world; they are Ronnie O’Sullivan, Graeme Dott, John Higgins and Ding Junhui.

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

Or

Emma Fizen

+350-49800 1057

Newscom@888.com

Since its formation in 2001, Cellectivity has been at the forefront of mobile e-commerce development and distribution

Cellectivity combines the market power of premium online brands, mobile operators and media companies to create and distribute state of the art applications for mobile phones.

Cellectivity products integrate all the functionalities of the original websites, including searches,registrations and transactions, while providing an optimized user experience, specifically designed for mobile.

Innovation

In a progressive 24-hour culture Cellectivity’s expertise lies in its ability to provide mobile solutions that are based on, but crucially, independent of the internet.

Through the provision of an innovative and compelling user experience Cellectivity is redefining the relationship between the internet and mobile service providers.

By reshaping the information heavy internet landscape into a convincing easy to navigate mobile platform, Cellectivity has enabled online operators to set up a reliable, trusted mobile distribution channel with minimal financial expenditure and human capital.

With a continually evolving diverse product range including ShopEcentre Mobile Shopping, Mobile Travel booking facility ‘e-bookers’, Mobile Dating service date.co.uk and Bet2Go the worlds leading mobile sports betting service, Cellectivity is not only leading, but defining the market place.

NOTES TO EDITORS:

Cellectivity is the UK’s leading mobile entertainment service provider.
Cellectivity allows premium online brands to distribute services and applications onto a mobile platform.
Since its launch in 2001 Cellectivity has quickly risen to establish itself as the market leader in an industry with seemingly unlimited exponential growth.
While initial developments in mobile products have represented an additional channel for existing users, research indicates that improvements in technology, rising disposable incomes and changes in attitude will help to attract large numbers of new users.

Marcel Puyk – CEO, Cellectivity
Puyk who has worked extensively with a number of fast-growing enterprises, particularly in the area of technology and media, has a passion for providing a great user experience, believing that mobile will be the next frontier to conquer for online operators.
Marcel previously held Board level roles at Vizuri, a fast-growing UK IT risk management services provider, at the IP commercialisation subsidiary of the BBC and at GorillaPark, one of the early leaders in the European incubator market.

Eithan Ephrati – Founder, Cellectivity
Cellectivity was founded by Eithan Ephrati in 2001. Eithan is a founder and former Vice President of Research and Development for Agentsoft, where he developed and Implemented agent based Web automation technology. Known for his dynamic combination of entrepreneurial acumen and considerable technological expertise Ephrati is the author of over 30 publications in the field of artificial intelligence, multi-agent systems and game theory

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com

Cellectivity has been nominated as a Finalist in the Best Gambling Company category of the first ever ME Awards, hosted by Mobile Entertainment magazine.

All Finalists will now be assessed by a panel of 300 judges from across the industry. The eventual winners will be revealed at a glitzy awards ceremony at the Kensington Garden Hotel, London, on September 19th

For further information, visit ME website at: www.mobile-ent.biz/awards

Further information:

Contact
Stephen George/Will Paget
PagetBaker PR
39 Great Russell Street
Bloomsbury London
Tel: 020 7 323 6963
Email: stephen@pagetbaker.com