Technology overview

After more than a decade of e-commerce, 'e-merchants' - Bookmakers, Online Casino's and Gaming Developers have mastered the specific challenges of conducting their businesses on the web. From technology to marketing, from logistics to security, companies now have the tools and expertise to exploit the online channel.

The arrival of mobile commerce 'm-commerce' represents a huge opportunity, for the Betting and Gambling community, but also presents its own unique challenges. Integrating the mobile channel into the e-merchants commercial proposition requires significant investment (capital, people, and time) and sets new challenges in access, performance, security, compatibility and usability of the mobile channels and mobile devices.

Cellectivity’s proprietary technology delivers low risk and rapid development of m-commerce solutions, in the mobile Betting and Gambling markets. Through our ability to provide Web, WAP and JAVA Client solutions

Our expertise lies in our ability to developing mobile solutions ( Web, WAP and J2ME ) that are based on, but independent from, the e-merchant’s website. Using non intrusive integration, Cellectivity can work remotely and, unlike other companies in this field, without requiring resources from the e-merchant. Although if required our technology can be integrated into the e-Merchants backend through a standardised API.

Cellectivity lets the e-merchants focus on their core business.
By avoiding any changes to their business processes or back-end procedures, and using our proprietary technology and experience, Cellectivity can deliver a tailored, completely hosted solution to the market in matter of weeks rather than months or years.
Existing business processes, transaction capabilities, and security protocols are 100% retained in the mobile environment, and the e-merchant gains access to the distribution network aggregated by Cellectivity.

Our expertise in creating a compelling mobile user experience, provides a trusted, attractive and easy to use applications for the user to access whenever, wherever they are.


The Cellectivy approach enables an e-merchant to quickly set up a reliable, trusted and secure mobile distribution channel without the expenditure of financial or human capital in its development.

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